Personalization + Automation + Participation = SUCCESS
YOUR FANANGEL CAMPAIGN COACH WILL HELP YOU EVERY STEP OF THE WAY!
While there may not be a One Size Fits All group fundraising strategy, there is a One Size Fits MOST and that's the ASK Campaign.
Ask Campaigns are traditional letter writing campaign with a twist: they are hosted on the internet, use personalized donation pages, leverage automated reminders and a slew of other digital strategies that in concert work to help teams, schools, and boosters raise an amazing number of donations in a simple, repeatable, and successful fashion that works year in and year out.
Below are the standard steps to execute an Ask Campaign. However, FanAngel supports several other campaigns strategies, including Online Auctions, Pledge for Performance (jog-a-thon, lift-a-thon, etc.), Donation Perks, and many more.
1.Questionnaire
A booster admin, parent, teacher, or coach will answer a short set of questions, such as funds needed, use of funds, number of athletes, etc. (takes about 5 minutes).
2. Draft Campaign
With questionnaire answers in hand, FanAngel will create a draft page with draft content.
3. Bank Info (Optional)
For direct banking, a booster treasurer or school representative will need to setup an account with our credit card processor (takes about 10 minutes). Funds can then be transferred to your bank daily, weekly, monthly or on-demand.
4. Parent email/meeting
FanAngel will script and send you an email template to help communicate with families.
5. Shoot Video
Before or after a designated practice or meeting, gather the team together to shoot a short campaign video. A quick 45-second phone video does as well as more edited versions. Don't get hung up on video quality.
6. Join Campaign
Have participants bring their smartphones to group meeting on the video day. Each participant will then create an account, take a profile photo, and enter the required number of emails for potential supporters from around the country. Alternatively, this can be done from home as homework.